GT’s Earth Care Campaign: Championing Plastic Waste Reduction in Tangerang City

Kampanye 'Peduli Bumi' GT: Memimpin Pengurangan Sampah Plastik di Kota Tangerang

Embracing a Sustainable Future

On November 24, 2023, PT Gajah Tunggal Tbk’s Marketing Division, representing brands such as GT Radial, Giti, Gajah Tunggal, IRC and Zeneos, spearheaded a vital environmental initiative, the 'Care for the Earth' campaign, in Tangerang City. This endeavor is a testament to our unwavering commitment to sustainable development and environmental conservation.


Plastic Waste Collection: A Collaborative Effort

The heart of this campaign was a meticulously organized plastic waste collection drive at PT Gajah Tunggal Park, a bustling public space in Tangerang City. Our team, equipped with efficient waste segregation tools, worked diligently to separate plastic from organic waste. This activity not only cleaned the park but also supported the local government's cleaning staff, amplifying our collective impact on the community's cleanliness and ecological health. The team also distributed Earth Care stickers, sparking conversations about the importance of responsible plastic disposal and the broader impact of plastic on our environment.


Impact and Vision

The campaign's immediate impact was significant, with a substantial amount of plastic waste collected and properly disposed of. This is just the beginning. We aim to expand this initiative, fostering a city-wide movement towards reduced plastic use and increased environmental awareness.


Aligning with Global Sustainability Goals

This 'Earth Care' campaign is not just a local initiative; it significantly contributes to the global Sustainable Development Goals (SDGs), specifically targeting SDG 11 (Sustainable Cities and Communities), SDG 12 (Responsible Consumption and Production), and SDG 14 (Life Below Water). By focusing on waste reduction and responsible plastic use, the Company is taking concrete steps towards creating more sustainable urban spaces and fostering a culture of environmental responsibility, directly impacting both land and marine ecosystems. This initiative is a clear testament to the Company’s commitment to not only local community well-being but also global environmental health.


Inspiring Change

The success of the 'Care for the Earth' campaign is a milestone in our journey towards a greener future. We are proud to collaborate with the Tangerang City Government, and we are inspired by the community's response to our call to action.

As we look ahead, the Company remains committed to leading and supporting sustainability initiatives. We encourage everyone to join us in this endeavor — because together, we can make a significant difference.

Join us in our next sustainability venture. Follow our journey and contribute to a cleaner, greener world.